Privacy policy

Definitions This document regulates the terms of use as well as the collection, use, processing, and protection of personal data of users of the “PureAir” website provided by PureAir. We are committed to protecting the confidentiality and security of our users' personal information in accordance with applicable legislation, including the laws of the Republic of Armenia, the General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA).

Key Terms:

  • PureAir Online Shop: www.pureair.am

  • Product: Goods presented in the online store.

  • Order: The request submitted by the Buyer to purchase a Product.

  • Visitor: A person visiting the website without the intention of placing an Order.

  • Seller: A person or organization authorized to sell Products through the online store.

  • Buyer: A person who orders or purchases a product.

  • Client: A Visitor or Buyer.

  • Sales Rules: The terms and conditions governing the sale of Products in the online store.

General Provisions

  • Public Offer: This public offer is an official proposal from the Seller to any capable person to enter into a contract under the terms stated in this document.

  • Legal Basis: Consumer rights are governed by the legislation of the Republic of Armenia, including the Civil Code and the Law on Consumer Rights Protection.

Registration on the Website

  • User Registration: To register on the website, the client must be over 18 years old. By confirming registration, you confirm that the information you provide is accurate and true. Each client may register only once.

  • Responsibility for Information: The Seller is not responsible for the accuracy of the information provided by the Client during registration.

  • Access Control: Clients receive a unique identification via login and password. It is prohibited to transfer login credentials to third parties.

Information We Collect We collect several categories of data to ensure the stable operation of our website and improve its functionality. The collected data may include:

  • Personal Data: First name, last name, patronymic, email address, phone number, mailing address (for delivery), and payment information (in case of online payment).

  • Device and Website Usage Data: Device identifiers (device ID, IP address), operating system and version, error and crash reports, and interaction data (visited sections, button clicks, actions on the website).

  • Geolocation Data: Exact or approximate location (if permitted by the user).

Purpose of Data Collection We use the collected data for the following purposes:

  • To provide services: processing orders, delivering products, and providing customer support.

  • To improve website performance: analyzing user behavior, fixing errors, and enhancing the interface.

  • For marketing purposes: sending notifications, offers, and promotions (with the option to unsubscribe).

  • For data protection and security: preventing fraud and ensuring account safety.

  • To fulfill legal obligations: complying with legal requirements and providing information to authorities when required by law.

Transfer of Data to Third Parties Your data may be shared with third parties only in the following cases:

  • Payment systems: to process payments via third-party providers.

  • Logistics companies: for product delivery.

  • Analytics platforms: to analyze user behavior and improve services.

  • Security partners: to prevent and investigate fraud or security threats. All third parties receiving data are required to comply with strict confidentiality and data protection standards.

User Rights As a user, you have the following rights regarding your data:

  • Right of Access: to know what data we collect and how it is used.

  • Right to Rectification: to update or correct inaccurate data.

  • Right to Erasure: to request the deletion of your data, except when required by law.

  • Right to Withdraw Consent: to revoke consent to data processing at any time (e.g., unsubscribing from marketing messages).

  • Right to Data Portability: to request your data in a structured, machine-readable format.

Data Protection We implement technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction. We use modern encryption technologies and comply with international data protection standards.

Data Retention We retain users’ personal data only for as long as necessary to fulfill the purposes outlined in this Policy, unless otherwise required by law.

International Data Transfer Your personal data may be transferred and processed outside your country of residence, including in countries with different data protection standards. In such cases, we take all necessary measures to ensure proper data protection in accordance with international requirements.

Updates to the Privacy Policy This Privacy Policy may be periodically updated to reflect changes in legal requirements or data processing practices. We will notify users of any significant updates through the website or email.